Can You Bill Retroactively After Credentialing? Medicare, Medicaid, and Commercial Payer Rules Explained
Can You Bill Retroactively After Credentialing? Medicare, Medicaid, and Commercial Payer Rules Explained
In This Article
- What "Retroactive Billing" Actually Means
- Medicare Retroactive Billing Rules
- Medicaid Retroactive Billing: A State-by-State Patchwork
- Commercial Payer Rules: The Hard Truth
- How the Credentialing Effective Date Is Determined
- Strategies to Minimize Revenue Loss During the Credentialing Gap
- The Real Cost: What Delayed Credentialing Costs Per Month by Specialty
- How to Handle Claims Already Submitted During the Gap Period
- Protect Your Revenue: Action Steps for Every Practice
- The Bottom Line on Retroactive Billing After Credentialing
Key Takeaways
- Medicare allows retroactive billing up to 30 days before the application date -- the most clearly defined window of any payer
- Medicaid policies vary dramatically by state -- some allow 90+ days of retroactive billing, others allow zero
- Most commercial payers do NOT allow retroactive billing after credentialing
- Proper documentation during the credentialing gap is critical for any retroactive recovery
- The average provider loses $8,000-$25,000/month during credentialing gaps, with some specialties exceeding $50,000
- Submitting claims even when you expect a denial preserves your timely filing rights
Dr. Sarah Chen started her new position at a multi-specialty group practice in Austin, Texas on January 2nd. The practice submitted her credentialing applications to six payers that same week. By April, she had seen 312 patients and generated $47,000 in charges. The problem? Only two of her six payer enrollments were approved. The remaining four were still "in process," and the claims she submitted during that window were denied -- every single one of them.
Her practice manager told her they could bill retroactively once credentialing was complete. Her biller said the opposite. The revenue cycle director pulled up the contract language and found three different answers depending on the payer.
This is not an unusual situation. It plays out in practices across the country every week. And the financial consequences of getting it wrong -- or simply not knowing the rules -- are severe. The average provider loses between $8,000 and $25,000 per month during the credentialing gap, depending on specialty and patient volume. For a busy cardiologist or orthopedic surgeon, that number can exceed $50,000.
So can you actually bill retroactively after credentialing is complete? The answer depends entirely on the payer, the type of enrollment, and several factors most practices never think about until the denials start rolling in.
What "Retroactive Billing" Actually Means in the Credentialing Context
Before getting into payer-specific rules, the terminology needs to be precise, because "retroactive billing" gets thrown around loosely and that causes real confusion. If you are new to credentialing terminology, our credentialing glossary covers the key terms referenced throughout this article.
Retroactive billing in credentialing refers to submitting claims for services rendered before a provider's enrollment or credentialing was officially approved, but after the application was submitted. The provider was qualified and licensed to see patients, but had not yet been recognized by the payer as a participating provider.
This is different from:
- Backdating an enrollment -- which is the payer assigning an effective date earlier than the approval date
- Timely filing adjustments -- which deal with how long after a date of service you can submit a claim
- Retroactive eligibility -- which refers to a patient's coverage being applied to a prior period
The critical date in all of this is the credentialing effective date -- the date the payer says your enrollment officially begins. Claims for services rendered on or after that date can be billed. Claims for services before that date typically cannot.
Where it gets complicated is how each payer determines that effective date. Some use the date they received your application. Some use the date your application was deemed "complete." Some use the date their credentialing committee made a decision. And some simply use the date they loaded you into their system -- which could be weeks or months after approval.
Medicare Retroactive Billing Rules: The 30-Day Window
Medicare has the most clearly defined retroactive billing policy of any payer, and it is also the most commonly misunderstood.
The CMS-855 Effective Date
When a provider submits a Medicare enrollment application (Form CMS-855I for individual providers or CMS-855B for groups), the effective date of enrollment is determined by CMS based on when the application was received and processed.
Here is the rule that matters: Medicare allows retroactive billing up to 30 days prior to the effective date of enrollment, but only under specific conditions.
Per 42 CFR 424.521, the effective date for a new Medicare enrollment is the later of:
- The date CMS determines the provider met all Medicare requirements, OR
- The date the provider's application was received by the Medicare Administrative Contractor (MAC)
In practice, this means the effective date is almost always tied to when the MAC received a complete application -- not when you mailed it, not when you started it in PECOS, and not when your credentialing specialist hit "submit."
The 30-Day Retroactive Billing Window
Medicare allows providers to bill for services furnished up to 30 days before their effective date of enrollment. This is a statutory provision under the Social Security Act, Section 1866(j)(2).
Here is what that looks like in practice:
- Application received by MAC: March 1
- Effective date assigned: March 1
- Retroactive billing allowed back to: February 1
- Provider started seeing Medicare patients: January 15
In this scenario, services from January 15 through January 31 are not billable. Services from February 1 forward are billable once the enrollment is approved.
This 30-day window is automatic -- you do not need to request it. But you do need to submit the claims within Medicare's standard timely filing limit (one calendar year from the date of service).
PECOS vs. Paper Applications: Timing Matters
The method of application submission affects timing significantly:
- PECOS (online): The application is date-stamped immediately upon submission. This tends to result in earlier effective dates because there is no mail transit time and no data entry delay.
- Paper (CMS-855 form): The effective date is based on when the MAC receives and date-stamps the physical application. Mailing delays, incomplete applications returned for corrections, and processing backlogs all push the effective date later.
The difference between a PECOS submission and a paper application can be 2-6 weeks in effective date -- which translates directly into lost revenue.
A family medicine provider seeing 18 Medicare patients per day at an average reimbursement of $95 per visit loses approximately $7,695 per week of delayed enrollment. Over six weeks, that is $46,170 -- almost exactly what Dr. Chen's practice was dealing with.
Medicare Revalidation and Retroactive Billing
This 30-day window applies to new enrollments only. For revalidations (which Medicare requires every 3-5 years), the effective date issue does not typically arise because the provider's enrollment never lapses during the revalidation process -- as long as the revalidation is completed before the deadline.
If a provider's enrollment is deactivated due to a missed revalidation, they must re-enroll, and the 30-day retroactive billing rule applies again.
Reassignment and Group Changes
When a provider changes group practices and needs to reassign their Medicare billing rights (via CMS-855R), the same effective date rules apply. The 30-day retroactive window is available from the date the MAC receives the reassignment application.
This is one of the most common scenarios where practices lose revenue -- a new physician joins, the reassignment takes 60-90 days to process, and the practice cannot bill Medicare for that provider until it is complete. For more on how long the full process takes, see our breakdown of credentialing timelines by payer.
Medicaid Retroactive Billing: A State-by-State Patchwork
Medicaid retroactive billing rules are where things get genuinely complicated. Unlike Medicare, which operates under a single set of federal regulations, each state administers its own Medicaid program with its own enrollment rules, timelines, and retroactive billing policies.
There is no universal Medicaid retroactive billing window. What is allowed in California may be completely prohibited in Florida.
States That Allow Generous Retroactive Billing
California (Medi-Cal): Allows retroactive billing back to the date of the provider's enrollment application submission, provided the application is ultimately approved. This can mean a retroactive window of 90 days or more, depending on processing time. Medi-Cal has historically had some of the longest processing times in the country (90-180 days), so this policy provides meaningful protection.
New York (NY Medicaid): Allows retroactive enrollment to the first day of the month in which a complete application is received. If the application is submitted on March 15, the effective date is March 1. Claims for services from March 1 forward can be billed once enrollment is approved.
Texas (Texas Medicaid): Allows retroactive billing back to the application receipt date, with a maximum retroactive period of 12 months for certain provider types. However, the application must be complete at the time of submission -- an incomplete application that is later corrected may have a later effective date.
Illinois (Illinois Medicaid): Permits retroactive enrollment to the enrollment application date, and in some cases will backdate to the date the provider began rendering services if the provider was already enrolled in Medicare.
States With Limited or No Retroactive Billing
Florida (Florida Medicaid): The effective date is the date the application is approved, not the date it was received. There is no retroactive billing window. If enrollment takes 90 days, those 90 days of services are not reimbursable through Medicaid. This is one of the most restrictive state policies in the country.
Georgia (Georgia Medicaid): Similar to Florida -- the effective date is the date of approval, with very limited exceptions. Providers who begin seeing Medicaid patients before enrollment is complete do so at their own financial risk.
Ohio (Ohio Medicaid): Uses the date the provider's enrollment is "finalized" in the state's system. Retroactive billing is generally not permitted, though there are limited exceptions for providers transitioning between managed care organizations.
Pennsylvania (PA Medicaid): Allows retroactive billing only to the date a complete application was received by the Department of Human Services. Incomplete applications that require resubmission start the clock over.
Medicaid Managed Care Adds Another Layer
In most states, the majority of Medicaid beneficiaries are enrolled in managed care organizations (MCOs). Even if the state Medicaid program allows retroactive billing, the MCO may have its own credentialing timeline and effective date rules that are more restrictive.
For example, in Texas, while the state fee-for-service Medicaid program allows retroactive billing, an MCO like Superior Health Plan or Molina Healthcare may set the credentialing effective date as the date of the MCO's credentialing committee decision -- which could be 30-60 days after the provider applied to the MCO.
The takeaway: you need to know both the state Medicaid rules AND the individual MCO rules. Check each plan's provider manual, because the MCO contract language controls. Our payer-specific enrollment guides break down these details for the largest plans in each state.
Commercial Payer Rules: The Hard Truth
Here is the part most practices do not want to hear: the majority of commercial payers do not allow retroactive billing after credentialing.
Unlike Medicare, commercial payers are not bound by federal regulations that mandate a retroactive window. Their credentialing timelines and effective dates are governed entirely by the provider contract and the payer's internal policies.
Payer-by-Payer Breakdown
UnitedHealthcare (UHC): The credentialing effective date is the date of the credentialing committee decision, or the date the provider is loaded into UHC's system -- whichever is later. There is no retroactive billing window. UHC's provider manual states that "claims for dates of service prior to the provider's effective date will be denied." Processing time: 60-90 days on average. Some markets report 120+ days.
Blue Cross Blue Shield (BCBS): BCBS operates through independent local plans, so the rules vary by state. However, the majority of BCBS plans set the effective date as the date the credentialing committee approves the provider or the first day of the month following approval. Most BCBS plans do not allow retroactive billing.
Notable exceptions: BCBS of Massachusetts will backdate to the application receipt date in some circumstances. BCBS of Texas historically uses the CAQH profile completion date as one factor in determining the effective date.
Aetna: Aetna's standard policy is that the effective date is the date of the credentialing committee decision. No retroactive billing. However, Aetna does have a process for "pre-credentialing" in which a provider can submit claims under a temporary billing arrangement while credentialing is processed -- but this requires the group practice to have an existing Aetna contract and specifically request it. Most practices are not aware of this option.
Cigna: Cigna's effective date is the date the provider's record is activated in Cigna's system after credentialing approval. No retroactive billing is permitted. Cigna's processing times have improved in recent years, averaging 45-75 days, but this still represents a significant revenue gap.
Humana: Humana sets the effective date as the date of credentialing committee approval. No retroactive billing. Humana's provider enrollment guide specifically states that providers "should not render services to Humana members until the credentialing process is complete."
Tricare: As a government program, Tricare has somewhat more structured rules. The effective date is generally the date the provider's application is approved by the Tricare contractor (currently TriWest or Health Net Federal Services, depending on region). Limited retroactive billing may be available for providers who were previously credentialed and are re-affiliating with a new group.
The Contract Language Matters
Even within a single payer, the effective date policy can differ based on:
- Whether the provider is joining an existing group contract vs. applying as a new solo practitioner
- The specific network tier (PPO vs. HMO vs. EPO)
- Whether the practice has a "letter of intent" or "participating provider agreement" in place
- State-specific regulations that may override the payer's standard policy
Always read the actual provider participation agreement. The summary in the provider manual may not capture every provision, and some payers have informal accommodations that are not written into the standard documentation.
How the Credentialing Effective Date Is Determined
The effective date is the single most important date in the credentialing retroactive billing equation. Understanding how each payer determines it gives you leverage to influence the outcome.
The Four Common Effective Date Methods
1. Application Receipt Date The payer uses the date they received the provider's enrollment application. This is the most provider-friendly method, as it maximizes the retroactive billing window. Medicare and some state Medicaid programs use this approach.
2. Complete Application Date The payer uses the date the application was deemed "complete" -- meaning all required documents, attestations, and verifications were received. An application submitted on March 1 that required additional documentation (finally received on April 15) would have an effective date of April 15, not March 1.
This distinction costs practices thousands of dollars and is entirely preventable with thorough application preparation. Submitting an incomplete application is one of the most common credentialing mistakes that cost practices real revenue.
3. Credentialing Committee Decision Date The payer uses the date their internal credentialing committee approved the provider. Most commercial payers use this method. Credentialing committees typically meet monthly or bi-weekly, so even after all verification is complete, the provider may wait an additional 2-4 weeks for the next committee meeting.
4. System Load Date The payer uses the date the provider's information is entered into their claims processing system. This can be days or weeks after the credentialing committee approval, depending on the payer's administrative backlog. This is the least favorable method for providers and, unfortunately, some payers default to it.
The CAQH Factor
Nearly all commercial payers require providers to have a current, complete CAQH ProView profile before credentialing can begin. The CAQH profile must be attested (re-verified by the provider) every 120 days.
A common cause of delayed effective dates: the provider's CAQH profile was incomplete or un-attested at the time of the credentialing application. The payer cannot begin the credentialing process until CAQH data is available and current, so the clock does not start until the profile is complete.
For providers who maintain a current CAQH profile before submitting payer applications, the credentialing timeline is typically 30-45 days shorter than for those who update CAQH concurrently with the enrollment process.
Strategies to Minimize Revenue Loss During the Credentialing Gap
Knowing that most commercial payers will not allow retroactive billing, the focus shifts to prevention and mitigation. Here are the strategies that experienced credentialing professionals use to protect practice revenue.
1. Start Credentialing Before the Provider's Start Date
This is the single most effective strategy, and the one most frequently ignored. Credentialing applications should be submitted 90-120 days before a new provider's first day of clinical work. If a physician is joining your practice on July 1, applications should go out no later than March 15.
Many practices wait until the provider has started -- or worse, until they have already seen patients -- before beginning the enrollment process. Every day of delay from that point is a day of potential unbillable services.
2. Use Locum Tenens Billing (Medicare)
Medicare allows a practice to bill for a new provider's services under a locum tenens arrangement for up to 60 consecutive days while the new provider's enrollment is pending. The claims are submitted under the locum tenens provider's NPI with the Q6 modifier.
Requirements:
- The locum tenens provider must be enrolled in Medicare
- The arrangement cannot exceed 60 consecutive days
- The regular provider must be absent or not yet enrolled
- Proper documentation of the locum arrangement must be maintained
This is an underutilized strategy. Many practices do not realize it is available for new provider enrollment situations -- they associate locum tenens billing only with temporary coverage during a provider's absence.
3. Bill Under a Supervising Provider (Where Legally Permissible)
For nurse practitioners and physician assistants, services may be billable under the supervising physician's NPI while the NP/PA's credentialing is pending -- depending on state scope-of-practice laws and the payer's billing policies.
This requires:
- A valid supervisory or collaborative agreement
- The supervising physician to be enrolled with the payer
- Compliance with state-specific "incident to" or supervision billing rules
- Proper documentation showing the supervisory relationship
Caution: This approach has compliance risks if not executed properly. Billing under a supervising provider when the clinical documentation does not support the billing arrangement can constitute a false claim. Consult your compliance officer before implementing this strategy.
4. Negotiate Pre-Credentialing or Provisional Participation
Some payers offer a temporary participation arrangement while credentialing is processed. This is most commonly available when:
- The provider is joining an existing group practice that already has a contract with the payer
- The provider is replacing a departing provider in an underserved area
- The practice has significant volume with the payer and leverage to negotiate
Aetna, Cigna, and some BCBS plans have informal pre-credentialing processes. These are not advertised and must be specifically requested through the provider relations department -- not the standard enrollment phone line.
5. Prioritize Payers by Patient Volume
Not all payer enrollments carry equal financial weight. Analyze your patient mix data and submit applications to the highest-volume payers first. If 40% of your patients are UHC members and 5% are Cigna, getting the UHC enrollment processed 30 days earlier has an outsized financial impact.
Run a report from your practice management system showing payer mix by percentage and projected revenue. This takes 15 minutes and can save tens of thousands of dollars in lost revenue by ensuring the right applications get priority attention.
6. Maintain a Current, Complete CAQH Profile at All Times
Providers should keep their CAQH ProView profile updated and attested every 90 days (even though the deadline is 120 days). This eliminates the most common bottleneck in commercial credentialing -- payers requesting CAQH completion before they will process the application.
A complete CAQH profile includes:
- Current malpractice insurance face sheet
- All state licenses with expiration dates
- DEA certificate
- Board certification documentation
- Five-year work history with no gaps
- Current hospital affiliations
- Three professional peer references
The Real Cost: What Delayed Credentialing Costs Per Month by Specialty
Practices often underestimate the financial impact of credentialing delays because they do not run the numbers. Here are realistic monthly revenue loss calculations based on average patient volumes and reimbursement rates for common specialties. (Revenue benchmarks referenced from MGMA DataDive Provider Compensation reporting.)
Revenue Loss Per Month of Credentialing Delay
| Specialty | Avg. Patients/Day | Avg. Reimbursement/Visit | Monthly Revenue at Risk |
|---|---|---|---|
| Family Medicine | 20 | $95 | $41,800 |
| Internal Medicine | 18 | $105 | $41,580 |
| Pediatrics | 22 | $85 | $41,140 |
| Cardiology | 14 | $165 | $50,820 |
| Orthopedic Surgery | 12 | $210 | $55,440 |
| Dermatology | 24 | $120 | $63,360 |
| OB/GYN | 16 | $130 | $45,760 |
| Psychiatry | 10 | $140 | $30,800 |
| Gastroenterology | 12 | $195 | $51,480 |
| General Surgery | 10 | $225 | $49,500 |
Calculations assume 22 working days per month and include only the payer-specific revenue at risk (not total practice revenue).
These figures represent revenue from a single payer. Most practices enroll with 5-10 payers. If credentialing is delayed across multiple payers, multiply accordingly.
A multi-provider group practice adding three new physicians simultaneously -- each delayed 90 days across an average of six payers -- can face an aggregate revenue impact exceeding $500,000 in uncollectable charges.
The Hidden Costs Beyond Lost Claims
Direct claim denials are only part of the financial picture. Delayed credentialing also creates:
- Staff time spent on appeals and resubmissions: Billing staff spend an average of 15-20 minutes per denied claim attempting workarounds, calling payers, and resubmitting. At 50+ denied claims per month, that is 12-16 hours of labor.
- Patient dissatisfaction and attrition: Patients who receive unexpected balance bills because their new provider was not yet in-network may leave the practice. The lifetime value of a primary care patient is estimated at $12,000-$18,000.
- Cash flow disruption: Even when retroactive billing is eventually allowed, the reimbursement arrives months late, creating working capital shortfalls.
- Write-offs: Claims that fall outside the timely filing window while credentialing is pending become permanent write-offs. This revenue is gone permanently.
How to Handle Claims Already Submitted During the Gap Period
If you are reading this because you already have claims denied during the credentialing gap, here is what to do -- organized by scenario.
Scenario 1: Medicare Claims Denied -- Enrollment Now Approved
- Verify your Medicare effective date on PECOS
- Identify all claims with dates of service on or after your effective date (and up to 30 days before)
- Resubmit those claims with the correct effective date and enrollment information
- For claims with dates of service before the 30-day retroactive window, these are not recoverable through Medicare -- consider billing the patient as self-pay at a reduced rate or writing off the balance
- Timely filing limit: you have 12 months from the date of service to submit to Medicare
Scenario 2: Medicaid Claims Denied -- Enrollment Now Approved
- Check your state's retroactive billing policy (see state-specific section above)
- Compare denied claim dates of service to your Medicaid effective date
- Resubmit eligible claims with your Medicaid provider ID and effective date
- For MCO-denied claims, contact the MCO's provider services directly -- some MCOs will process retroactive claims manually even when their automated system denies them, if the state Medicaid effective date supports it
- Document everything in writing -- phone call approvals for retroactive claim processing are not reliable
Scenario 3: Commercial Payer Claims Denied -- No Retroactive Billing Allowed
This is the hardest scenario. Your options are limited but not zero:
-
Appeal with documentation: Submit a formal appeal to the payer's provider relations or credentialing department (not the claims department). Include your application submission date, evidence that the delay was on the payer's side, and a request for a retroactive effective date adjustment. Success rate: approximately 15-20%, but worth the effort on high-dollar claims.
-
Escalate to the state insurance commissioner: If the payer's credentialing processing time exceeded their contractual or regulatory timeline (most states require payers to complete credentialing within 60-180 days), file a complaint with the state Department of Insurance. This sometimes prompts the payer to reconsider.
-
Bill the patient at self-pay rates: If the payer will not reimburse, the service was still rendered and the provider is entitled to compensation. Bill the patient at your self-pay or cash-pay rate. Be transparent about why the insurance claim was denied. Many practices offer a discount for prompt payment in these situations.
-
Write off and learn: For smaller claims, the administrative cost of pursuing recovery may exceed the potential reimbursement. Document the write-off, calculate the total financial impact, and use it to build the internal case for starting credentialing earlier for future hires.
The Timely Filing Trap
Every payer has a timely filing deadline -- the maximum number of days after the date of service within which a claim must be submitted. Common deadlines:
- Medicare: 365 days
- Medicaid: Varies by state (90-365 days)
- UnitedHealthcare: 90 days
- BCBS: 90-180 days (varies by plan)
- Aetna: 90 days
- Cigna: 90 days
- Humana: 90 days
If your credentialing process takes longer than the payer's timely filing window, those claims become permanently unrecoverable -- even if the payer would have otherwise allowed retroactive billing. This is why credentialing delays of 90+ days with commercial payers are especially damaging: the timely filing clock is running while the enrollment is pending.
Submit claims as soon as they are generated, even if you expect a denial. A denied claim with a submission date within the timely filing window preserves your right to resubmit or appeal after credentialing is approved. An unsubmitted claim that ages past the timely filing deadline cannot be recovered under any circumstances.
Protect Your Revenue: Action Steps for Every Practice
Retroactive billing rules are complex, but the steps to protect your practice from credentialing-related revenue loss are straightforward. Here is what to do this week.
For Practices Currently Hiring a New Provider
- Submit all payer enrollment applications today if you have not already
- Verify the provider's CAQH ProView profile is complete and attested within the last 90 days
- Submit Medicare enrollment via PECOS (not paper) to get the earliest possible effective date
- Identify your top 5 payers by patient volume and prioritize those applications
- Ask each payer about pre-credentialing or provisional participation options
- Set up locum tenens billing for Medicare if the provider will start before enrollment is approved
- Document every application submission date with confirmation numbers and screenshots
For Practices With Pending Credentialing Applications
- Run a report of all claims denied for credentialing reasons in the last 6 months
- Calculate the total dollar amount of denied claims by payer
- Check the status of every pending enrollment weekly -- do not wait for the payer to contact you
- Follow up with each payer's credentialing department every 14 days by phone and in writing
- Submit claims for all services rendered, even if you expect a denial -- protect your timely filing rights
- Prepare appeal letters for high-dollar denied claims, ready to send the day enrollment is approved
For Practices Planning Ahead
- Build credentialing start dates into every provider recruitment timeline -- applications should go out 120 days before the provider's first clinical day
- Assign one staff member as the credentialing coordinator or work with a credentialing service
- Maintain a tracking spreadsheet or credentialing management system that monitors every application status, submission date, and follow-up date
- Audit your payer contracts annually for effective date provisions and timely filing requirements
- Keep all provider documents (licenses, DEA, malpractice, board certs) current and digitized for rapid application submission
When to Bring in Professional Help
If your practice is adding more than two providers per year, the credentialing workload and financial exposure typically justify either a dedicated credentialing coordinator ($45,000-$65,000 annual salary) or an outsourced credentialing service ($150-$350 per provider per month per payer).
The math is simple: if outsourcing credentialing reduces your average enrollment timeline by 30 days and each provider generates $40,000+ per month per payer, the ROI is immediate and substantial.
See PayerReady pricing and plans
The Bottom Line on Retroactive Billing After Credentialing
The rules vary dramatically by payer. Medicare gives you a 30-day retroactive window. Medicaid depends entirely on your state. Most commercial payers give you nothing.
But the real lesson is that retroactive billing should be your safety net, not your strategy. The practices that avoid credentialing-related revenue loss are the ones that start early, follow up relentlessly, and treat every day of delay as lost money -- because it is.
If you are sitting on denied claims from the credentialing gap right now, start with the Medicare and Medicaid claims where retroactive billing rules work in your favor. For commercial payers, submit formal appeals with your application dates documented. And for every future provider hire, make the credentialing application the first task on day one of recruitment -- not day one of employment.
Your revenue depends on it.
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